1inch, a decentralized finance (DeFi) platform, has partnered with Bruce Lee Family Inc. The partnership promotes DeFi adoption through the “Take crypto serious Lee” campaign, inspired by Bruce Lee’s philosophy.


1inch announced a collaboration with Bruce Lee on X.
What is this event about?
The goal of the "Take Crypto Seriously" campaign is to make people more aware of and trust cryptocurrencies and DeFi. This campaign shows the efficiency and practicality of DeFi, rather than just being seen as a risky investment, which is very similar to Bruce Lee's philosophy of precision.
Sergej Kunz, co-founder of 1inch, said the collaboration has been in the works for nearly three years. He described it as a tribute to Bruce Lee's legacy and a step to attract more people to participate in DeFi. Kunz hinted that this collaboration is just the beginning, and more projects involving the Bruce Lee brand are planned in the future.
A key goal of this collaboration is to change people’s perception of cryptocurrency. In the coming months, the campaign will launch advertisements and videos that connect Bruce Lee’s efficiency philosophy with the benefits of DeFi technology.
Kunz also spoke about the importance of having clear rules for DeFi. He explained that regulation can help make the DeFi space safer. However, those rules need to be different from those of traditional finance. He suggested working with regulators to protect users without limiting innovation.
Why Bruce Lee?
The collaboration originated in 2019, when the 1inch team participated in a hackathon and chose their name, inspired by Bruce Lee’s “One Inch Punch.” The move symbolized that small, precise actions can have powerful effects, similar to the impact 1inch has had in the cryptocurrency world.
Bruce Lee's daughter Shannon Lee runs Bruce Lee Family, a company that preserves her father's philosophy and legacy. This event extends Bruce Lee's influence into the cryptocurrency space. It will help combine the wisdom of the past with modern financial tools such as DeFi.
Most importantly, through this event, 1inch and the Bruce Lee family hope to change people's perception of cryptocurrency. They hope to show people that this event can become a reliable and efficient part of the future financial system.