Trendex, the leading European athlete tokenization company, backed by Y Combinator, is excited to enter a new phase of development. Having raised over $4 million in funding from European and Asian investors, including Real Madrid’s “Ballon d’Or” winner and international soccer star Karim Benzema, Trendex has built a community of nearly 100,000 customers in Europe and is now focusing on the U.S. market. The company recently announced strategic partnerships with NBA stars Marcus Smart of the Grizzlies and Rudy Gobert of the Timberwolves to accelerate its expansion in the U.S. In addition, Trendex has strategically acquired Gummys, an innovative decentralized video and streaming platform, in order to expand from sports to esports and YouTubers.


“NBA and soccer superstars are joining the fast-growing Trendex, a platform that allows you to trade tokens associated with personal brands such as emerging soccer and basketball players, among other categories. There are already over 200 talents available for you to trade.”
Gummys: Streaming and Creator Giant Joins Trendex Family
To expand its services to content creators and streamers, Trendex recently completed the acquisition of Gummys, a platform that has quickly gained popularity in the gaming community. Co-founded by serial entrepreneurs Pasquale Sorrentino and Eunice Wong, Gummys has attracted nearly 500,000 users and hundreds of thousands of followers on its social media channels. The platform's innovative decentralized approach has been recognized at hackathons by Chainlink, Polygon, and Filecoin, providing users with a unique space to discover new YouTubers, game streamers, and games, connect with them, and earn rewards.
The perfect combination of talent, technology and community
This acquisition is a key step for Trendex. Gummys’ advanced decentralized streaming technology will be seamlessly integrated with Trendex’s existing talent tokenization platform. This synergy will enhance user engagement, content delivery, and social media interactions, driving both platforms into a new era of digital content and community building.
Beyond Athletes: Tokenizing Creators with Gummys’ Technology
Trendex already has over 250 high-profile athletes, artists, musicians, influencers and actors as part of its family, and the acquisition of Gummys opens up exciting possibilities for creators outside of the sports and entertainment space.
With Gummys’ technology, Trendex will launch a revolutionary new service: tokenizing creators such as YouTubers and allowing their audiences to share in their success. Gummys’ unique technology makes this possible, allowing creators to:
Own your own content (leveraging on-chain metadata)
Share revenue directly with your audience
Benefit from community management to review and incentivize participation
This innovative approach will redefine talent monetization, allowing creators to build sustainable careers and forge deeper connections with their fans. It aligns perfectly with Trendex's mission to help talent succeed in their careers and connect with their fans in new and rewarding ways.
The future of talent tokenization is already here
With a client base of over 1 million and a commitment to achieve 1,000 talent tokenization deals by 2026, Trendex aims to become the go-to platform for unparalleled success in the ever-changing digital landscape.
Stay tuned for this incredible journey.
About Trendex
Trendex is a pioneering talent tokenization platform that allows users to invest in and trade shares of emerging and established talents in the fields of sports, entertainment, and content creation. Trendex's mission is to bridge the gap between talent and fans, empowering individuals to support and share in the success of their favorite personalities. Backed by Y Combinator and renowned investors, Trendex continues to innovate and expand its service offerings to drive the future of talent monetization.
Media Contacts
Contact Person and Title: Kathleen Ryan, Chief Operating Officer
Company website:
https://www.trendex.vip/
Company Email:
[email protected]
Social Media Links:
https://www.instagram.com/trendex_official